ABOUT
THE
AUTHOR
Ken Hughes, known as The King of Customer Experience, is one of the world’s leading authorities on modern consumer culture.
Global Authority on New Consumer Values &
Behaviour
Ken Hughes is one of the world’s most respected voices on customer experience, modern consumer behaviour and brand engagement.
With over two decades inspiring and advising Fortune 500 brands, he explores the intersection of psychology, technology, and human connection.
Known as ‘The King of Customer Experience’, his dynamic keynotes inspire organisations to build emotional relevance in a disruptive world.
Author of Taylormaking: A CX Playbook Inspired by Taylor Swift
As CEO of a global consumer insight agency, Ken spent over 20 years helping brands unlock growth through customer-centricity, emotional loyalty, and future-focused strategy.
In that time he has also been an invited TED speaker, university lecturer, actor, author and global motivational speaker.
Taylormaking: A New Era of Modern Branding and Customer Connection is his latest book — a bold playbook that reframes customer loyalty through the brand strategy of Taylor Swift.
In this book Ken challenges businesses to build deeper connections, transform customer relationships, and create fandom in an otherwise transactional world.
Known for Electrifying Keynotes & Real-World Impact
Renowned for his electrifying stage presence, Ken combines sharp business insight with theatrical energy and Irish wit, making his keynote performances both thought-provoking and unforgettable.
Off stage, he works with elite athletes, entertainers, and business leaders as a personal performance strategist, blending his passions for creativity, psychology, and behavioural science.
Watch Ken
in action
Ken is an energetic, thought-provoking speaker. Ken has spoken at multiple Google events and Ken has scored higher than any other speaker I’ve ever had before at EMEA HQ, lasting a long time in the memories of the delegates.
We chose to bring Ken in as keynote for our customer and partner event as he really understands the digital consumer and the challenges our client partners face. It was one of the best sessions of the event.
Ken really brought the modern consumer to life for our licensees and retail partners. His insight into customer connection and evolving expectations was fascinating to hear.
Ken’s true talent is the tailoring of his content to our audiences. We have invited him to speak at several different Red Bull events in Europe, and he always challenges each of us to think outside of the box. He is an educational and inspirational presenter, as entertaining and engaging as he is challenging.
We cannot thank Ken enough for the outstanding session he gave on Consumer Experience. Our audience was totally blown away and loved the humour Ken brings to the stage. He is on another level altogether and has a unique ability to drive home those all important messages that our Dentists need to survive in today’s competitive environment.
We were looking for someone that could talk with us around the psychology of customer experience and Ken was the perfect fit. An intelligent, inspiring and entertaining session.
Watching a room of the most powerful CFOs in Switzerland enraptured by Taylor Swift storytelling was a sight I never thought I would see. Thank you so much Ken. You promised you would go beyond our expectations, and you certainly did. You and Miss Swift should be a double-act.
